Price Consciousness and Purchase Intentions for New Food Products: The Moderating Effect of Product Category Knowledge when Price Is Unknown

The Effect of Brand Image and Product Knowledge on Purchase Intention Moderated by Price Discount

Most of previous studies either take product knowledge as a moderator, or involve varying degree of product knowledge on the consumers’ perceived evaluation as an influential factor. It is rare to come across research that discusses how both brand image and product knowledge affect purchase intention. Thus, this research has chosen both an intrinsic and an extrinsic product cue─brand image and ...

The Mental Accounting of Price Shocks: The Effect of Unexpected Price Changes on Cross-Category Purchase Patterns

A rarely challenged tenet of economic theory is that as long as consumers do not face liquidity constraints, goods satisfying different fundamental needs not should exhibit significant cross-price elasticities. Mental accounting, however, provides a theoretical mechanism by which this assumption may be violated when the posted prices of goods unexpectedly depart from historical or expected leve...

Inter-purchase Time and Price Promotion Effect

Optimal Inventory Policies when Purchase Price and Demand Are Stochastic

In this paper we consider the problem of a firm that faces a stochastic (Poisson) demand and must replenish from a market in which prices fluctuate, such as a commodity market. We describe the price evolution as a continuous stochastic process and we focus on commonly used processes suggested by the financial literature, such as the geometric Brownian motion and the Ornstein-Uhlenbeck process. ...

Neutrality of the Regulated Price Shock on Price Indices When All Primary Factors’ Endowments Are Adjusted

The regulated price policy may be implemented for some products. It is generally implemented for some products such as electricity, natural gas, water and so on that are supplied as monopolist. The regulated price shock on these products may lead to an adjustment in the endowments of primary factors. The aim of this paper is to investigate the effects of a regulated price shock on price indices...